Individual work Essay Example | Topics and Well Written Essays - 500 words

Individual work - Essay Example Service delivery industries’ success is dependent on customer satisfaction. Lack of respect and ethical impairment is also visible among the company staff. For instance, the hotel’s manager insults the disabled guest of being unable to get to the dance floor instead strategizing on the required changes for improving on service delivery. One of the possible means of addressing these issues is the assessment of the service quality for improving service delivery, identifying customer problems and ensuring satisfaction. The manager should also identify and target the service needs of clients in order to satisfy them. The staff members should always be able to handle all guests regardless of their age and gender. The client should establish a service culture through staff training. The management should not be focused on the number of guests they receive, but the quality of service they offer. The guest’s expectations can only be achieved if the challenges facing the employees are addressed adequately. Listening to the employees enables the management to identify and curb the challenges facing them. The new employees should be tested to prove their ethical qualifications. This ensures that the services being offered to customers are of high quality. Guests should not be discriminated under any consideration regar dless of their physical strengths or weaknesses. The client should include regulations capable of accommodating the emerging services. The client should also ensure that all the services offered conform to current changes in technology. For instance, the disabled guest could have accessed the dance floor if the necessary technology was available. Lack of prior booking by the guest is an indication of existence of poor marketing and inefficient awareness. This implies that the client should invest in promoting marketing and customer awareness. The main

Nike Research Paper Example | Topics and Well Written Essays - 500 words

Nike - Research Paper Example This helped the firm a lot because it enabled the company the ability to raise money for future expansion. In 1985 Nike made its best decision ever by signing rookie basketball star, Michael Jordan, to a sponsorship contract. Jordan was given signature shoes which became extremely popular among the youth. The success of the Air Jordan shoes made Nike the industry leader. Innovations such as the external air bags made Nike products unique from the competition. Nike used superior marketing campaigns to showcase its products. It’s slogan â€Å"Just do it† was created in 1988. A year later Nike signed another popular athlete, Bo Jackson, which helped the company increased its market share in the cross training product segment. In 1996 Nike signed another incredible athlete to become a sponsor in gulf superstar Tiger Woods. Today Nike has become the world’s leading innovator in footwear, apparel, equipment, and accessories (Nikeinc). In fiscal year 2013 Nike Corporation generated total revenues of $25.13 billion and a net income of $2.48 billion. The firm is very well managed led by its CEO and President Mark Parker. Phillip H. Knight is the Chairman of the board of directors. The company has many popular brands including Converse, Hurley International, Jordan brand, and Nike Gulf. Its branding strategy has helped the company obtain a tremendous customer retention rate. Based on Pareto’s 80/20 rule 80% of a company’s sales come from 20% of its customers. In the late 1990’s Nike was involved in a sweatshop scandal that hurt its reputation and depleted its sales by 50% a year after the revelation of the scandal, but since then the firm has cleaned up its act to become one of the most socially responsible companies in the world. â€Å"The Nike Foundation works to unleash the unique potential of adolescent girls to end poverty for themselves and for the world† (Nikeinc). Nike believes in the value of cultural diversity. It has several